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Flyer Printing Made Easy: What You Need to Know - Gold Coast Leaflets

Flyer Printing Made Easy: What You Need to Know

July 29, 2022 admin Comments Off

When designing and printing your flyers, consider the following key factors:

Design:

Do you have your own design, or will you need help creating one?

Quantity:

Deciding on flyer quantity depends on your campaign needs. Ordering in bulk for recurring distribution campaigns can lower your cost per unit. If you're planning multiple campaigns, printing more at once can help improve brand recall and engagement.

Size:

Choose from the following standard flyer sizes:

A4 Folded to DL Size: A standard A4 page folded into thirds to create a compact, brochure-style format.

DL: Comparable to one-third of an A4 page (narrow, long format).

A5: Half the size of an A4 page.

A6: Comparable to a postcard.

Paper Type:

Select your preferred paper weight or finish:

80gsm: Standard office paper, lightweight, for everyday printing.

150gsm: Slightly thicker, often used for brochures and flyers.

200gsm: Ideal for high-quality flyers, posters, and greeting cards.

250gsm: Thick, sturdy paper for premium brochures, business cards, and invitations.

300gsm: Thick, durable paper for high-end flyers.
Note: The higher the gsm, the thicker and more durable the paper.

Gloss vs. Matte:

Gloss: A shiny, reflective finish that makes colors appear more vibrant.

Matte: A non-reflective, smooth finish for a more subtle, elegant look.

Colors:

Decide whether to go for full-color or black-and-white prints. Full-color prints are ideal for making your flyer eye-catching and engaging, while black-and-white is simpler and more cost-effective.

Turnaround Time:

How quickly do you need your flyers? Standard printing may take a few days, but express options can get your flyers to you sooner.

Budget:

How much are you looking to spend?

Single or Double-Sided Printing:

Single-sided: A cost-effective option where information is printed on just one side.

Double-sided: Ideal for maximising space and including more detailed information.

Now that you're familiar with the key elements of printing for your first campaign, you can confidently move forward. Printing made easy means making informed choices on design, quantity, size, and paper type, all while staying within your budget.